Manifesto
Esports is a logical sequel to what we have been doing for a long time. Our journey began in 2018 when German El Classico founded the media football club Amkal, bringing together major YouTube bloggers with the mission of elevating local culture to a whole new level.
Breaking stereotypes and inspiring those around us, we have created a multitude of unique projects in the industry: a full-scale partnership with adidas, a product collaboration with Beats by Dre, and a team jersey in FIFA Ultimate Team. And it all started from the streets…
We inspire not only ourselves but the entire industry.
Esports is the sport of the future. We take on the responsibility of making it better by going beyond what has been created before us. We have spent years building our own unique style at the intersection of culture and sports, so we possess not only the courage but also the experience to create the right experiments.
By reaching out to our audience through our visual language, collaborations, and content, we are changing the industry before your eyes, creating our own reality. We have come with a mission to prove by our own example that esports has to be fresh and that it is cool to love gaming as much as we do. So we will continue to do this every day.
With love and passion, AMKAL ESPORTS