AMKAL ESPORTS HUNTING SEASON

In April 2025, we turned six Russian cities into a live-action game. From Moscow to Novosibirsk, the “Hunting Season” became a fully immersive merch campaign where participants had to click, scan, donate, decode and physically hunt their way to exclusive drops.

Day by day, the map evolved — battle passes unlocked, auctions escalated, Twitch streams turned into battlegrounds, and cities were plastered with our QR codes leading to secret loot. In the final chapter, a real courier on a moped rode through Moscow, waiting at a hidden location for the fans to find him.

The result? 6 offline cities. 1 real-time storyline. Over 200 rare items dropped.